Equipment Rental
Business Field Guide
Built from 5+ years on the ground running J&J Equipment Rentals — this is the playbook the industry never handed you.
Digital Download · PDF
$134.22
+ applicable taxes
Secure checkout via Stripe
From Someone Actually Running One
Not a consultant. Not an academic. Matt Mak has operated an equipment rental business for over five years — through slow seasons, equipment failures, staffing headaches, and everything in between. This guide is the distilled version of what works.
Operational Intelligence You Can Use Today
Pricing strategy. Fleet management. Customer acquisition. Damage liability. Maintenance scheduling. The questions every rental operator faces — answered with real numbers and real context.
Skip the Learning Curve
Every mistake in this guide cost real money to learn. You don't have to make them yourself. Whether you're launching your first rental operation or tightening up an existing one — this is where you start.
“The equipment rental industry is full of guys who are great operators and terrible businesspeople. This guide tries to fix that — because the margin is in the business, not just the machines.”
— Matt Mak, J&J Equipment Rentals
What you get
- ✓Instant PDF download — yours forever
- ✓Pricing frameworks and rate structures
- ✓Fleet acquisition and management strategy
- ✓Customer contracts and liability guidance
- ✓Maintenance scheduling systems
- ✓Seasonal demand planning
- ✓Growth and scaling checklist
Digital Download · PDF
$134.22
+ applicable taxes
Secure checkout via Stripe
Equipment Rental
Business Field Guide
Built from 5+ years on the ground running J&J Equipment Rentals — this is the playbook the industry never handed you.
From Someone Actually Running One
Not a consultant. Not an academic. Matt Mak has operated an equipment rental business for over five years — through slow seasons, equipment failures, staffing headaches, and everything in between. This guide is the distilled version of what works.
Operational Intelligence You Can Use Today
Pricing strategy. Fleet management. Customer acquisition. Damage liability. Maintenance scheduling. The questions every rental operator faces — answered with real numbers and real context.
Skip the Learning Curve
Every mistake in this guide cost real money to learn. You don't have to make them yourself. Whether you're launching your first rental operation or tightening up an existing one — this is where you start.
“The equipment rental industry is full of guys who are great operators and terrible businesspeople. This guide tries to fix that — because the margin is in the business, not just the machines.”
— Matt Mak, J&J Equipment Rentals
What you get
- ✓Instant PDF download — yours forever
- ✓Pricing frameworks and rate structures
- ✓Fleet acquisition and management strategy
- ✓Customer contracts and liability guidance
- ✓Maintenance scheduling systems
- ✓Seasonal demand planning
- ✓Growth and scaling checklist